Process
No mystery. Here's exactly how we work.
This is how our marketing agency works, start to finish: audit first, strategy you approve, a build you see before it ships, and monthly reporting in three plain numbers. If an agency has ever gone quiet on you after the contract was signed — this page is the antidote.
At a glance
Five stages, roughly twelve weeks to a running system
Week 0
Free audit
Weeks 1–2
Strategy & proposal
Weeks 2–6
Build & launch
Month 2+
Optimise & report
Month 4+
Scale
Mission sequence
What are the five steps?
Free audit, strategy and proposal, build and launch, optimize and report, then scale. Every engagement follows the same sequence because it front-loads evidence: you see what’s broken and what we’d do about it before you’ve committed to anything.
week 1
Free Audit
We review your ads account, SEO, or funnel and record a walkthrough of the top findings: what’s working, what’s wasting money, and what we’d fix first. You keep it whether or not we ever work together.
weeks 1–2
Strategy & Proposal
A plan scoped to your goals and budget: which channels to start with, what we’d build, what it costs, and the numbers we’d expect it to move — before anything is signed. No one-size-fits-all packages.
weeks 2–6, depending on scope
Build & Launch
Campaigns, automations, and pages built by the specialist who owns that channel, then walked through with you and approved before anything goes live. You see everything first.
monthly
Optimize & Report
A check-in built around three plain numbers: leads, cost per lead, booked calls. If something isn’t working, we say so and show you what we’re changing — not a 40-page PDF of impressions.
ongoing
Scale
Once the data shows what’s working, we double down: more budget where it converts, new channels once the first ones are proven, and more automation so growth doesn’t require more headcount.
Your side of it
What we'll need from you in week one
The most common reason a good plan stalls is that nobody told the client what they’d be expected to provide. Here’s the whole list, up front.
- Read-only account access. Ads, analytics, CRM or website — whatever’s in scope. About two minutes each, and revocable whenever you like.
- One decision-maker. Someone who can approve a plan without convening a committee.
- Brand assets, if they exist. Logo, fonts, colours, tone guidance. If you don’t have them, we’ll build a lightweight set.
- Roughly two hours in week one. A kick-off call and one round of questions. After that, about an hour a month.
- Content, or permission to write it. The most common cause of delay on any build. We can produce it — just say so early.
That’s the whole list. If something here isn’t possible, tell us at the audit stage and we’ll plan around it rather than discovering it in week three.
Reporting
The three numbers, every month
Every report answers the same three questions — how many leads, what each one cost, and how many turned into booked calls. Everything else is detail, available on request.
- Leads, cost per lead, booked calls — on page one, every month.
- A short call, not a 40-page PDF — thirty minutes with the person running your account.
- What we changed and why — including the things that didn’t work.
- Everything else on request — the full detail exists, it just doesn’t lead.
Expectations
What can you expect from us?
Four commitments, in writing, on every engagement:
- You own everything. Your ad accounts, CRM, and website stay in your name — always. Leaving us never means losing your data, your history, or your site.
- One named point of contact who actually knows your account — not a rotating cast of account managers.
- Plain-English reporting. If a metric doesn’t connect to leads or revenue, we don’t hide behind it.
- No surprise scope. Anything beyond the agreed plan is proposed and approved before work starts — never invoiced as a surprise.
The awkward part
And if it isn't working?
Every agency page describes the good version. Fewer describe what happens when results don’t arrive, when priorities change, or when you simply want to stop. Here’s how that works, so you’re not agreeing to something you can’t see the edges of.
How scope changes
Anything beyond the agreed plan is proposed, costed and approved in writing before work starts. You’ll never receive an invoice for something you didn’t agree to.
How to escalate
If your point of contact isn’t resolving something, you escalate directly — no ticket queue, no account-management layer in between. The route is named in your proposal.
The review point
A scheduled review where either side can change direction or stop. Not a retention conversation — a genuine checkpoint, with the interval agreed before you sign.
If you leave
Your notice period is stated in the agreement. Accounts, data, content, site and documentation stay yours, because they were always in your name. No exit fee, no handover charge.
FAQ
Questions about how we work
How long until we see results?
It depends on the channel. Paid ads give a meaningful read on cost per lead in 4–6 weeks. AI lead capture works the day it goes live. SEO takes three to four months before movement, longer on competitive terms. We’ll tell you which timeline applies before you commit.
What's the minimum commitment?
We scope after the free audit rather than selling fixed packages. Some channels genuinely need six months to be worth starting — SEO in particular — and we’ll say so rather than take a three-month engagement we know won’t deliver.
Who owns the accounts and the data?
You do, always. Ad accounts, CRM, website and hosting are created in your name at the start rather than transferred at the end. Leaving us never means losing your data, your history or your site.
What if we already have an in-house marketing person?
That usually makes things faster, not slower. We’ll agree who owns what up front so nothing is done twice and nothing falls between us.
Can we start with one channel and add more later?
Yes, and most clients do. Starting with everything at once makes it harder to tell what’s actually working.
What happens if we want to pause?
Tell us at the review point, or any time. We’ll hand over documentation and access, and leave your accounts in a state someone else can pick up.
How often will we actually speak?
A monthly review call as standard, plus your named contact reachable in between. If something’s broken you won’t wait for the monthly call to hear about it.
What if we don't agree with the strategy you propose?
Then we change it, or we tell you honestly that we don’t think the alternative will work. The proposal stage exists precisely so this conversation happens before anything is built.
Next step
Step one costs nothing
The process starts with the free audit — your ads, SEO, or funnel, reviewed by a specialist, findings yours to keep. See what we’d fix first, then decide if you want us to fix it.