Service
Social media marketing and creative built around your brand voice — and around what you sell. Content calendars mapped to your offers, design that stays consistent across every channel, and creative that feeds your paid campaigns instead of just filling a feed.
The problem
Most business social accounts sit in one of two states — quiet, because posting is the first thing dropped when the week gets busy, or busy but pointless, because the content isn’t connected to anything you sell. Both look like a brand that isn’t quite paying attention, and both get checked by every warm lead before they book.
An account with nothing posted for months is worse than no account at all. It’s the first thing a warm lead checks before booking.
Inconsistent design across platforms makes a small business look smaller and a serious one look improvised.
Posting for the sake of posting produces reach that never turns into an enquiry, and no way to tell whether it was worth doing.
Outcomes
Posting when someone remembers
A calendar mapped to your offers, shipped on schedule
Every channel looking like a different company
One design system across every platform
Content with no commercial purpose
Every post tied to a service pillar or an offer
Organic and paid running separately
Organic creative feeding paid campaigns, lowering cost per lead
Sub-services
Three connected outputs: platform-specific content calendars so posting actually happens, graphic design that keeps every channel on-brand, and short-form video scripts built around what stops the scroll in your industry. All of it planned against your service pillars and offers — so social supports revenue, not just reach.
Platform-specific content calendars for LinkedIn, Instagram, Facebook, and TikTok — written and designed for your audience, whether that’s B2B decision-makers or local customers. Social media management for a small business shouldn’t mean posting for posting’s sake; every calendar maps to what you sell.
Outcome: a calendar that ships, mapped to what you actually sell.
Brand-consistent visuals for social, ads, and your website — from static posts to full campaign creative. One design system across every channel, so a customer who sees your ad, your post, and your site knows it’s the same business.
Outcome: one design system, so every channel looks like the same business.
Scripts and hooks for Reels, Shorts, and TikTok built around what actually stops the scroll in your industry — with structures your team (or ours) can shoot on a phone. The hook is 80% of the job; that’s where we spend the time.
Outcome: hooks built for your industry, shootable on a phone.
How it works
Five steps, and every post is mapped to something you actually sell.
Every channel audited for consistency, cadence and what’s landing — plus a look at what your competitors are doing.
Content pillars built from your services and offers, so every post has a commercial job to do.
Monthly calendar plus a lightweight style guide — colours, type, tone, templates — if you don’t already have one.
Content designed, written, scheduled and published. You approve, we ship.
What ran, what worked, and what we’re changing — in plain numbers.
The honest version
Social is the service most prone to overclaiming, so here is the commercial case as we’d actually argue it — including the part where it isn’t enough on its own.
Deliverables
Deliverables you can point to every month:
FAQ
We create, schedule, and publish the content. Replying to comments and DMs can be scoped in as an add-on if you don’t have anyone in-house — we’ll be upfront about what that costs rather than quietly under-serving it.
Yes — and if you don’t have any, we’ll build a lightweight style guide first so everything stays consistent from day one. It becomes yours: colors, type, tone, and templates your team can use anywhere.
Consistency beats volume. For most small businesses, 3–4 quality posts a week on the one or two platforms your customers actually use outperforms daily posting spread thin across five. We’d rather cut a platform than let your feed look abandoned.
For small and mid-sized businesses, managed social typically runs from several hundred to a few thousand dollars or pounds per month depending on platforms, volume, and whether design and video are included. We scope after a short brand review — free.
Directly, sometimes; indirectly, constantly. Organic social rarely fills a pipeline on its own — but it’s the proof-check every warm lead runs before booking, and it makes your paid campaigns cheaper by warming the audience. That’s why ours is built to feed the rest of the system.
Next step
If your feed has gone quiet or your channels look like five different companies, start with a free review of your current presence — we’ll show you what to fix, what to post, and what to stop doing.
