Service
Ad spend that's actually accountable
Our PPC management services start with a full account audit — so you know exactly what’s working before we touch your budget. Google, Meta, and LinkedIn Ads for B2B and service businesses, reported in the numbers that matter: cost per lead and cost per booked call.
The problem
Where is your ad budget actually going?
The spend is running and the platform dashboard reports conversions. But nobody in the business can connect a dollar spent to a call booked. Leads arrive, some of them close, and there is no reliable way to say which campaign produced the ones that mattered — so every budget decision after that is a guess wearing a spreadsheet.
Spend leaking to the wrong searches
Broad match and missing negative keywords quietly buy clicks from people who were never going to become customers. You pay full price for every one of them.
Tracking that reports the wrong win
Form fills counted as conversions when only booked calls generate revenue. The platform optimises hard toward the signal you gave it — which is the wrong one.
No feedback loop to sales
The ad platform never learns which leads actually closed, so it keeps bidding for volume instead of value — and the gap widens every month it runs.
Outcomes
What changes when this is running properly
Reporting in clicks and impressions
Reporting in cost per lead and cost per booked call
Budget spread evenly across campaigns
Budget concentrated where booked calls actually come from
Conversions counted in the ad platform only
Conversions tracked through to your CRM record
Creative tested when there’s time
Creative tested every cycle, built into the retainer
Sub-services
What's included in our PPC management services?
Full-service paid media across the three platforms that drive measurable pipeline: Google Ads for capture of existing demand, Meta for demand creation and local reach, and LinkedIn for precise B2B targeting. Every account gets audited first, restructured where the data says so, and tracked through to your CRM.
Google Ads for B2B & Service Businesses
Full account audits, campaign restructuring, keyword and negative-keyword management, and conversion tracking that ties to booked calls or closed deals — not just clicks. Google Ads management for a small business is different from enterprise: budgets are tighter, so waste hurts more. We treat every dollar (or pound) accordingly.
Outcome: budget concentrated on the searches that produce booked calls.
Meta & Facebook Ads
Audience targeting, creative testing, and retargeting built for both B2B lead generation and local demand — matched to how your buyers actually scroll. Creative testing is built in, not billed as an “extra.”
Outcome: a second demand source that isn’t dependent on search volume.
LinkedIn Ads & Outreach
LinkedIn campaigns paired with structured outreach — for B2B teams that need to reach specific job titles and company sizes, not just rack up impressions. Usually the most expensive click you’ll buy, so we’ll tell you honestly when Google or Meta will do the job cheaper.
Outcome: reach for job titles and company sizes search can’t isolate.
How it works
What happens after you request the audit
Five steps, and you approve the plan before anything in your account changes.
Account access & audit
Read-only access granted, then a full account review by a paid media specialist.
- Owner: Paid Media Lead
- You receive: Recorded walkthrough and written findings
- Duration: 3–5 days
Tracking validation
Conversion actions, tags and CRM connection verified before any spend changes.
- Owner: Paid Media Lead and CRM Specialist
- You receive: Tracking status report
- Duration: Week 1
Waste & opportunity analysis
Where spend is leaking, and where it isn’t going but should be.
- Owner: Paid Media Lead
- You receive: Prioritised opportunity list with estimated impact
- Duration: Week 1–2
Restructure proposal
Campaign structure, budget allocation and targets — you approve before anything changes.
- Owner: Paid Media Lead
- You receive: Written proposal with expected cost per lead
- Duration: Week 2
Launch, optimise, report
Changes go live, optimised weekly, reported monthly on cost per booked call.
- Owner: Paid Media Lead
- You receive: Monthly report and review call
- Duration: Ongoing
Deliverables
What you get
Every paid advertising engagement includes the same non-negotiables — the things we’d want if we were the client:
- Full account audit before any spend changes — findings first, recommendations second
- Transparent monthly reporting: cost per lead, cost per booked call, ROAS
- Conversion tracking wired into your CRM (HubSpot, GoHighLevel, or Salesforce) — not just ad-platform dashboards
- Creative testing built in, not billed as an extra
- Landing pages matched to the traffic source when you need them — built by our web team, not a generic template
- Your ad accounts stay in your name — you own the data and the history, always
Is this a fit?
This is a fit if…
- You’re spending at least $1,000 / £800 a month, or you’re ready to
- You have someone who can respond to leads within the day
- You can grant read-only access to ads, analytics and CRM
- You want to know what’s working, even when the answer is uncomfortable
We're not the right team if…
- You want guaranteed rankings, leads or a fixed cost per acquisition
- You can’t grant read-only access to your ad accounts
- Nobody is available to answer the leads the ads produce
- You need results inside four weeks
FAQ
Frequently asked questions about PPC management
Do you require a minimum ad spend?
No fixed minimum — we tailor budgets to your goals. But we’ll tell you honestly if your budget is too small to generate meaningful data: below roughly $1,000/£800 a month in spend, most accounts learn too slowly to optimize. Better to hear that up front than three months in.
How much does PPC management cost?
Management fees for small and mid-sized accounts typically run a few hundred to a few thousand dollars or pounds per month, scaling with spend and complexity — ad spend is billed separately by the platforms. We scope exact pricing after the free audit, based on what your account actually needs.
Will you audit our existing account even if we don't switch agencies?
Yes. The Google Ads audit is free and comes with no obligation — you get the findings either way, as a recorded walkthrough or written report. If your current agency is doing a good job, we’ll say so.
Google Ads or LinkedIn Ads for B2B lead generation?
Start with Google if people already search for what you sell — it captures existing demand at lower cost. Use LinkedIn when you must reach specific job titles or company sizes that search can’t isolate. Many B2B accounts run both: Google for volume, LinkedIn for precision.
How fast will we see results from paid ads?
Faster than SEO, slower than the ads industry pretends. Expect the first meaningful read on cost per lead within 4–6 weeks — enough data to optimize against. Accounts with existing history move faster because the audit tells us immediately where budget is leaking.
How is Evolvaix different from other PPC agencies?
Three ways: we audit before we spend, we report in cost per booked call rather than clicks, and the same team wires your ads into your CRM and AI lead capture — so the leads you pay for actually get answered.
Next step
Find out where your ad budget is leaking
The free Google Ads audit shows you the top findings in your account — wasted spend, missing negatives, broken tracking — in a recorded walkthrough you keep, whether or not we ever work together.
Findings are yours to keep, whether or not we ever work together. No card, no obligation.